To Niche or Not To Niche

Friday, March 30, 2018

Unfortunately, I've gotten some pretty bad news this week regarding my business. My website is currently hosted on Adobe Business Catalyst, which is a website platform and CMS solution. I really like this solution because I can access it from anywhere (so its cloud-based) and also integrates a CRM and email marketing feature. They also offer a section or a part of their platform called WebApps, with which you can create custom pages and formats that are duplicatable very easily. This allows you to kind of “plug and play” some information. It helps quickly build membership areas or membership sites. So, there's a lot of benefits to this platform. I've talked about it before on my blog and I'm honestly in shock. Since it's an Adobe product, I thought that I could depend on it. I know that in the online world things come and go all the time. So, I'm not completely oblivious to the fact that things can disappear at a moment's notice. I've had it happen before with other online tools but I think when you have a tool or platform with such a large company, a successful company, it makes you really question things. 


Understanding Email Marketing For eCommerce

Thursday, October 20, 2016

Making use of email marketing for eCommerce has actually ended up being an essential part of contemporary business advertising technique. Entrepreneurs who have just recently established their very own small companies on the net will find that this method is extremely practical and economical in many circumstances. Countless possible customers can be contacted by means of email for a very tiny fee, depending naturally on the emailing service being used as well as the level of automation included. 


Do You Have Blogger's Block?

Thursday, April 14, 2016

Okay, so you're sitting at your laptop with your Word document open before you. You may be petrified by that blinking cursor and realize that your eyes are starting to glaze over. You may have had a long day and you've got numerous other things on your mind. You have personal and family commitments later on; you might have a social function to go to. You have to do your regular monthly bookkeeping at some stage in this said evening and then you've got totally packed schedule tomorrow. So much to think of as an entrepreneur and it's really difficult to get into the frame of mind to focus on writing. 


Utilizing Email Marketing Strategically

Thursday, March 31, 2016

Email marketing is a really effective tool in the world of eCommerce and it's a reasonably cost-efficient method for obtaining clients/ customers, which you could continuously keep in contact with.

When email marketing is done right, it can yield phenomenal results and also generate brand-new clients/ customers regularly. If it's done improperly, your email campaigns can potentially frustrate the recipients and have them either unsubscribing or sending your emails directly to their spam folders. 


Making Your Video Marketing Impactful

Friday, February 05, 2016

It seems, the concept of including video on websites to raise traffic and increase revenue is coming to be a lot more popular by the day. Any business operating in essentially any kind of industry could use video clips that will interact customers in ways which content, or even images, just can not. 


Two Simple Ways To Develop A Terrific Website

Friday, October 16, 2015

Companies that believe they can manage with just a Facebook page are doing themselves an extreme disservice. Having a company website ensures owners greater engagement with their customer base, even more exposure among rivals, as well as the capacity to create sales and also appointments online. 


Top 5 Social Media Networks For Business Owners

Thursday, October 01, 2015

When the earliest companies came to Facebook several years ago when it was first ramping up, intending to set up web pages similar to the ones people had, it was thought to be a grand experiment. Now, over 5 years later, we've seen the results, and undoubtedly they're extremely encouraging.

Connecting with customers through social media networks is a very easy way to develop a brand or client base. Here are the leading social media networks to utilize in order to establish your presence in the new media era. 


Why ABC Is A Much More Inexpensive Choice Than Wordpress

Thursday, July 09, 2015

I know, you might question the heading for this article and wonder "how on earth can ABC be even more affordable than WordPress, when WordPress doesn't cost anything at all?" In order to answer that I need you to concentrate for quick minute on the big picture. Yes, you could start with WordPress for no charge at all. However, you have to consider the constraints and the need to be able to pay for various other costs and add-ons to make it function the way you need.