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Using Visual Content For Online Marketing

Megan - Thursday, December 29, 2016

When creating a content marketing campaign, it's critical that you use methods with visual media to facilitate increased engagement and accelerated growth. Text content is important, but visual media almost always provides more impactful and far-reaching results.

Generally speaking, most people learn better through visual recognition than other methods, such as reading text. As the brain receives most of its information each day through visual means, it makes more sense to provide content that the brain is more receptive and responsive to, particularly when marketing. When presenting information, brands with visual content succeed in gaining the desired results from viewers far more often.

Therefore, when creating content, use this checklist of six types of visual information to ensure you've satisfied the reader's desire for more readily accepted marketing. By using at least one, and hopefully more, of these forms of visual content in each piece, your online marketing efforts will likely garner better results.

Videos to Add Motion

Videos simplify information delivery and greatly aid in greater comprehension. As a result, conversions generally improve on landing pages where video is used. These videos may be in one of several formats, such as how-to guides, animated explanations, product demonstrations or testimonies from customers or key players. Just ensure the videos evoke the style and overall feel of the brand. Taken a step further, posts with well-produced video often result in several times the number of inbound links.

Presentations-on-the-Go

Online slides via a slide-sharing program can benefit many people who are interested in what the brand has to say. These are great for those customers or others who require the ability to learn or listen on their own schedule. By meeting their needs, the brand wins a captive audience drawn in for more information. Just ensure the produced content is intriguing and visually stimulating too, if possible.

Images: Photos, GIFs and More

Images divide text into more digestible, well-supported content. Images compel people to continue reading and dive more deeply into what's being provided. As follows, articles accompanied by relevant images are viewed quite a bit more often than those without associated images.

When using images, the most preferable ones are original, personal ones. Photos taken or created by the content writer are infinitely more intriguing to readers. And remember, it's key that these images are high quality and attractive.

Infographics

Simplify information through using quickly scannable infographics. These visual displays are concise and easily delivered across social media platforms and on webpages. Ensure the graphics are attractive, use color intelligently and always focus on data of interest.

Memes for Humor

Memes are images with humorous captions. These can go incredibly viral, if the right image and text are combined in a manner that users find worth sharing. The key is to not be afraid of making a tongue-in-cheek joke or lighthearted approach to content. It's important to ensure the target audience will appreciate the joke, however. These tend to benefit demographics that skew toward younger individuals.

Screenshots

Screenshots help the audience better understand online offerings. This is particularly important when a technology product or service is the offering; so instead of explaining what the user experience looks like, show it through a screenshot.

Regardless of the type of information that needs to be communicated, including at least one form of visual content will more effectively convey that information with greater viewer engagement. When content is produced with quality - consistently, brand reputation and interest quickly build into a regular, active online following.



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